💡

The Community Creator Economy

created + curated by Erin Mikail Staples

Getting Started

Learn more about this evolving industry and what it means for the future.

What is the Community Creator Economy⚙️What does this look like in practice?

Resources + Writings

What is the community creator economy?

What does this look like in practice?

Leveraging community gaps to build relationships that previously may not have been possible.

One of the first examples that really stood out to me — is Kanye Dating. While this may not have started as a community creator bit — it's grown because the creator, Harry Dry, leaned into the same tactics we all do to build community.

Companies splash thousands on “growth hacking” goon squads but having one mind like Bart Simpson on your team is more valuable.

Now — I'm not encouraging every marketing team to go out and hire another Bart Simpson (please, god no), what I'm encouraging is that teams should know what makes them, them, and channel that. (in the world of marketing speak — that's your unique selling proposition)

At the end of the day — no matter WHO you are, most humans have the same emotional pull — we want to be heard, valued and loved.

Here's where the power of community comes in — community gives folks the space to be heard, valued, and dare I say geek out on together on a variety of topics. The cool thing? This can be a powerful tool towards bringing people together that you may not catch in the same space. Clay Shirky in his book, Cognitive Surplus, chats abut how Josh Groban attracts fans from grandmothers to teenage girls — all relating to the same goal.

Bringing together folks with different backgrounds and experience, building diverse communities, is essential towards building a better future. Later on in his book, Shirky also mentions the impact that your community can have on learning:

Knowledge, unlike information, is a human characteristic; there can be information that no one knows, but there can't be knowledge that no one knows. A particular bit of knowledge lives only in the minds capable of understanding it. The community of those who understands 'happy birthday' is much larger than the community that can understand Sanskrit poetry.

I've often said I'm bullish on community because of how it brings people together, to go somewhere, or accomplish something. It makes sure that folks are taking time to not only discover something for one another - but also practice empathy for your fellow humans.

The more people in a community who can understand a particular fact, method, or story, the likelier it is that those people will be able o work together to make use of those bits of knowledge.

So here's my question to you — how are you working to make sure that you are taking the time to educate others, and transmit knowledge. How are you, as the saying goes — sharing everything that you know?

Meme creators leverage the same power when creating a meme —

Meme creators leverage

Types of community creator:

The Superfan:

The Cohort Creator:

The Exclusive Access:

The Community Creator's Toolkit

🧠
erin readings

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